Common questions
Frequently asked questions
The essentials on how Toca works, connects, and charges.
What is an AI employee?
A digital specialist that owns one front of your e-commerce operation — ads, inventory, marketplaces, SEO, data, or copy. It reads data from your platforms, explains in plain language what is happening, and suggests the next step. You talk to it as you would to a teammate.
Does Toca change my store on its own?
No. Every action that changes something — creating a coupon, pausing a campaign, updating a price — requires your approval before it happens. Toca suggests, you decide.
Which platforms connect to Toca?
VTEX, Shopify, Nuvemshop, Mercado Livre, Shopee, Google Ads, Meta Ads, TikTok Ads, Google Analytics, RD Station, and more — covering store, ads, marketplaces, and data. Amazon sellers connect their own account through the Selling Partner API (SP-API): reads power the analyses and, with your explicit approval, Toca can also update prices and stock on your listings.
How it works for Amazon sellersHow much does Toca cost?
Toca is billed as a subscription, on a monthly or annual cycle, and each plan includes a credit quota consumed by the AI’s work. Every plan includes all integrations. Pricing is provided on request, based on the size of your operation and the number of users.
See how billing works and request a quoteHow does the demo work?
You book a time and our team walks you through Toca live, using the context of your operation — your platforms, your questions, your numbers. The call is short and has no strings attached.